In 2022, Eli Peer and Anna Peer launched Flora Nero—a Los Angeles-based luxury design house rooted in craft, culture, and unapologetic indulgence.

The debut collection, Other_Worldly, reimagines cannabis rituals as high design. Designed by Marc Thorpe and Eli Peer, each object draws inspiration from UFO mythology, postwar American optimism, and the sleek precision of the jet age.

Allenby Concept House didn’t just envision the brand—we manufactured the entire collection using sustainable materials and zero plastic. Milled from solid aluminum and anodized by Neal Feay in Santa Barbara, the pieces feature rich wood veneers from Eurogroup Belcaire and hand-blown glass by KEEP Brooklyn. Every object was built to be held, admired, and kept forever.

Flora Nero became the first cannabis accessories brand sold not in smoke shops, but in elite West Coast fashion and design boutiques—Just One Eye, H. Lorenzo, and Church.

Impact:

First-of-its-kind placement in luxury fashion retail
Featured in Highsnobiety, Cool Hunting, Design Milk, Surface, LA Post
9.2M media impressions, 750+ social shares in the first 48 hours
Client list included: Jay-Z, Wiz Khalifa, Alanis Morissette, Angelina Jolie, and more