Allenby Concept House partnered with Caesarstone and designer Philippe Malouin to produce MOVEMENTS, a two-part immersive installation inside the historic Palazzo Serbelloni during Milan Design Week.

In the palazzo’s main hall, eight oversized swings—each seat sculpted from Caesarstone’s latest surface collection—invited visitors to sit, sway, and interact with the material in motion. In a nearby chamber, a lush Caesarstone junglefeatured 20 hand-carved planters made from repurposed Caesarstone slabs, blending design precision with raw nature.

Allenby managed every aspect of the production: from concept development and construction to show flow and a high-profile launch event that included a VIP dinner and a swinging party with Wallpaper** magazine.

Impact:

• 21,000+ visitors

• Featured in *Wallpaper***, Designboom, Dezeen, Architonic, and more

• 198M+ media impressions

• Social frenzy: 3,400+ Instagram posts under #movementsmilan, including major design influencers and editors

• Named one of the “most joyful moments of Milan Design Week”

Material in motion. Experience in full swing.
Brought to life by Allenby.