In Milan’s dramatic Ventura Centrale tunnels, Allenby Concept House partnered with designer Todd Bracher to create Bodies in Motion—a fully interactive installation for Humanscale that brought ergonomic design to life through movement and light.

Sixteen motion-tracking lights followed visitors’ bodies in real time, projecting their silhouettes onto a massive 5-meter circular screen. The result was a hypnotic, high-impact experience that visualized Humanscale’s core philosophy: design rooted in the body.

Allenby managed full production and execution—from tech integration to on-site logistics—transforming the digital concept into a fluid, high-volume visitor magnet.

Impact:

• 8M+ media impressions

• Named one of Authentic Interior’s Top 10 Installations

• Featured in Dezeen, Archiproducts, Authentic Interior

• Became a social media hotspot for design lovers and tech influencers

Tech meets human. Motion becomes message.
Allenby made it move.