For the latest chapter in our long-running partnership with Caesarstone, Allenby Concept House brought to life Altered States—a conceptual installation exploring the transformation of ice, water, and steam through the form of a kitchen island.

Designed by New York’s boundary-pushing studio Snarkitecture and artist Daniel Arsham, the ethereal work was set inside a crumbling palazzo in the heart of Milan. We delivered the entire experience end-to-end—from site scouting and production to experience design, logistics, and execution.

Allenby Concept House oversaw:

• Full construction of the immersive installation

• Concept development and fabrication

• A 1,000-person dance party

• VIP dinners and daily show management

Impact:

• 20,000+ visitors in six days

• Featured in *Wallpaper***, Dezeen, Vogue France, Designboom, Design Milk and more

• Over 346M media impressions

• Recognized on nearly every “must-see” list at Milan Design Week

This marks our 7th year producing iconic installations at Salone del Mobile—and one of our most ambitious yet.