First unveiled at IDS Toronto, Stone Age Folk—a fantastical installation by Spanish designer Jaime Hayon—was brought to life by Allenby Concept House in a vibrant, playful celebration of material and myth.

The project then traveled to Salone del Mobile, where we oversaw the monumental build inside the iconic Palazzo Serbelloni, an 18th-century palace in the heart of Milan.

Beyond production, we curated and executed a series of high-impact events around the installation:

• An industry cocktail gala

• Intimate dinners with top designers and media

• A now-legendary Wallpaper* disco party with Horse Meat Disco

Stone Age Folk became one of the most photographed and shared installations of the week—beloved for its color, charm, and character.

Impact:

• 25,000+ visitors

• Coverage in Wallpaper*, Designboom, Architectural Digest, Design Milk, Architizer, The Culture Trip, COBO Social and more

• Over 285M media impressions

• Viral traction across Instagram and design blogs globally

Imagination scaled. Heritage reimagined.
Allenby made it real.